We can expect other fast-moving consumer good categories and industries adapting to this transformation of body, mind, and spirit for many health-focused consumers and their households
Preclinical and clinical data, though predominantly derived from case reports and small cohort studies to date, consistently indicate that GLP-1 RAs - including liraglutide, semaglutide, and the dual GIP/GLP-1 RA tirzepatide - can induce clinically meaningful weight loss, suppress the characteristic severe hyperphagia, and improve key cardiometabolic parameters in both heterozygous and homozygous MC4R variant carriers
They took semaglutide, came up with their own formula, made it in liquid form, injectable, and then companies just took off with it and sold compounded medications
Demand exceeded supply for the first several months after launch, leading to periodic shortages