Tipping E, Ketterer B and Koskelo P
Media attention has had a direct impact on use of the drug, causing a temporary shortage, which is difficult for people who use the drug to treat their diabetes
Alpha lipoic acid may help reduce melanin production, fading dark spots and melasma
Forecasting Methods Time-series modelling S-curve and diffusion models (for emerging technologies) Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes) Price elasticity models Market maturity and lifecycle-based projections Scenario Analysis Given inherent uncertainties, three scenarios were constructed: Base-Case Scenario: Expected trajectory under current conditions Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds Conservative Scenario: Slow adoption, regulatory delays, economic constraints Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption
